Elementor Pro is also required if you want to use dynamic features like ACF, Toolset or Pods custom fields, WooCommerce product images, etc
Before You Begin
Follow these steps to install Elementor Page Builder:
In the WordPress dashboard, click Plugins > AddNew.
In the Search field, enter elementor and choose Elementor to install.
After installation, click Activate.
Remove Free Version
Free and pro versions are different plugins named Image Hover Effects for Elementor and Emage Hover Effects for Elementor respectively. Though not required, it is recommended to deactivate and delete free version as it can create conflict with pro version in some sites.
Follow these steps to do so:
In the WordPress dashboard, go to Plugins
Click Deactivate link below Image Hover Effects for Elementor
Now click Delete link when the page reloads.
You can also check the below video, for Installation and Activation